The Evolution of SEO

SEO stands for Search Engine Optimisation and is a service that a Surrey SEO company would offer to all its clients. The main aim of SEO is to increase website traffic, increase the number of enquiries to a site and boost the sites page ranking. There are myths circulating within the online community that SEO or old school SEO is dead and will soon be unnecessary. However, after reading perhaps you will agree with that this is yet to be the case.

Although SEO is something that many people are familiar with on some level, many are unsure as to how SEO came around. In response to this here is a brief summary of the history of SEO and how it has evolved over the years.

In 1996 a search engine name Alta Vista was the major search engine on the internet. Yahoo was a small hand picked list of sites and Google was yet to be born. Over a few years search engines began to mature and competition rose resulting in search engines having to add more factors as to how each site ranked for each search term. Link popularity, pagerank and trustrank were born.

As sites began to advance and grow bigger so did the indexing and crawling issues they first created. For example: canonicalization, navigational problems, duplicate content issues and redirects. SEO therefore merged with marketing meaning that old school SEO’s had to learn to become marketers. Now ‘true popularity’ mattered in regard to links and the metric system was discarded. Examples of old SEO techniques include: title tags, meta description tags, meta keyword tags, bookmark link requests and internal linking strategies.

Today’s SEO techniques continue to grow every day with things such as: social media promotion, content freshness, local one box results and no index usage continually being developed and updated. The old school SEO is not ‘dead’ like many people seem to think it is. It has in fact continued to grow and evolve into what we know as today’s SEO.

Many marketing agencies offer SEO services, but agencies that are full service agencies usually have the latest SEO knowledge. SEO surrey agencies will focus on developing your website so that you can desirably appear on the first results page of Google and achieve a high page ranking.